What to gather before rebuilding a website.
A good website rebuild starts before design. The first job is to understand what the site has to make clear and what has to happen after a visitor clicks.
Bring These To The First Scope Call
- Current website URL and admin status.
- Primary audiences.
- Top three visitor actions.
- Current pages that should stay, merge, redirect, or disappear.
- Offers, services, courses, events, or products that need public pages.
- Brand assets, photos, bios, logos, colors, and tone notes.
- Forms, email list, booking, payment, CRM, or portal requirements.
- Known accessibility, SEO, analytics, or performance problems.
Useful Rebuild Outcomes
- Cleaner navigation.
- Stronger service or offer pages.
- Accessible responsive layout.
- Clear forms and calls to action.
- Basic SEO and social-share readiness.
- Handoff documentation.